01  Overview

Caregiver Magazine is a trusted monthly healthcare publication supporting individuals caring for aging family members. As the caregiving landscape expanded, the brand needed to evolve — reflecting a broader, more modern audience stepping into caregiving roles.

02  Challenge

The publication required more than a visual refresh. It needed a cohesive identity system that balanced compassion with credibility. The challenge was to modernize the brand while maintaining trust, improve readability for its audience, and streamline production for long-term efficiency.

03  Solution

Leading a comprehensive rebrand — from logo and masthead to full magazine layout redesign. We developed brand guidelines, selected an updated color palette, refined typography for improved accessibility, and restructured the layout system to enhance clarity and flow. Production efficiencies were built into the design framework to ensure smoother monthly execution.

The transformation positioned Caregiver Magazine with a lifestyle-forward aesthetic while preserving its healthcare authority. The refreshed design improved readability, modernized the publication’s presence, and received positive feedback from readers. Internally, the new system reduced production friction and strengthened brand consistency across future issues.