01  Overview

Prosthodontics Associates sought to establish a clear and compelling brand identity in a competitive dental marketplace. With an aging patient base and limited brand presence, the practice needed a modern positioning strategy that would attract a younger demographic while reinforcing their reputation for clinical excellence and patient care.

02  Challenge

The practice lacked a cohesive brand foundation. There was no unified visual system, no defined story, and no consistent marketing strategy. Additionally, they faced a key business challenge: how to connect with and attract younger patients without alienating their loyal existing base. They needed a refreshed identity that felt modern, trustworthy, and distinctive in their market.

03  Solution

I led a discovery workshop to uncover the core narrative of the practice — defining their values, positioning, and competitive advantage. From this foundation, I developed a complete brand system including:

• Brand positioning and messaging.
• Visual identity and aesthetic direction.
• Professional photography organization and art direction.
• Doctor interview video production focused on patient care and expertise.
• Integrated social media campaign strategy.
• Print collateral including postcards, welcome letters, and branded presentation folders.

The goal was to create a cohesive, elevated presence across every patient touchpoint — both digital and physical.

The targeted social media campaign across Instagram and Facebook successfully reached a younger demographic and significantly increased brand visibility. Website traffic increased by approximately 300% during the campaign period.

The refreshed visual identity modernized the practice’s image, strengthened market differentiation, and positioned Prosthodontics Associates as both clinically advanced and patient-focused. The practice expressed strong satisfaction with the campaign performance and overall brand transformation.