01  Overview

LPL Financial required a cohesive visual system for its weekly financial podcast series. The goal was to create a branded isometric artwork style that could live seamlessly across studio backdrops, digital marketing materials, and mobile podcast platforms—while maintaining brand consistency and professional credibility within the financial sector.

02  Challenge

The artwork needed to:

• Align strictly with LPL Financial’s brand standards (blue and orange palette)
  
• Appeal to a highly informed financial audience
  
• Translate clearly across multiple touchpoints (studio set, promotional assets, mobile apps)
  
• Maintain visual cohesion between different podcast series such as The Talking Point and Econ Market Minute
  
• Balance clarity, authority, and modern design without distracting from the content
  

The complexity was ensuring that each asset felt distinct yet unmistakably part of one unified branded ecosystem.

03  Solution

I developed a custom isometric design system built around financial themes, data visualization, and market insight storytelling.

Key elements included:

• A signature isometric illustration style for financial concepts
• A cohesive blue-and-orange color framework aligned to brand standards
• Modular artwork adaptable for studio backdrops, promotional graphics, and mobile podcast covers
• Scalable compositions that retained clarity on both large-format backgrounds and small mobile screens

Each podcast series maintained its own visual identity while remaining part of a unified branded system.

The final visual system delivered:

• A cohesive branded presence across studio, digital, and mobile platforms
• Immediate visual recognition for LPL’s podcast series
• A polished, professional aesthetic aligned with the financial industry
• Seamless cross-platform consistency that strengthened brand equity
• A scalable design system for future podcast episodes and expansions
  

The result was not just artwork — it was a unified visual ecosystem that elevated LPL Financial’s voice in financial news and industry updates.