High School Branding | Angelo Rombley

CLASSICAL HIGH SCHOOL ALUMNI ASSOCIATION

Reinvigorating tradition—a complete rebrand shaped through collaborative discovery, aligning alumni legacy with a fresh, modern identity.

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Classical High School Alumni Association Brand Guidelines.

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Brand structure and governance at a glance.

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Photography guidelines defining the Classical visual voice.

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Clarifying the value proposition for alumni and students.

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Target audience definition and engagement strategy.

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The cornerstone of the Classical identity system.

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A refined typographic system supporting the Classical identity.

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01 Overview

The Classical High School Alumni Association sought a refreshed identity that better reflected its legacy, leadership, and continued impact within the community. The organization needed a brand presence that honored its tradition while energizing future engagement.

02 Challenge

Working within tight timelines and budgets, the Association aimed to stand out in a competitive nonprofit landscape, increase community awareness, and drive alumni involvement and donations. The existing identity did not fully communicate its strength, heritage, or mission-driven momentum.

03 Solution

I led a comprehensive 10-week branding workshop designed to uncover the organization’s core values and strategic opportunities. Through research, surveys, and data-driven insights, I developed a renewed brand positioning strategy. I redesigned the logo, established brand guidelines and messaging, and created a cohesive visual system and website experience to re-engage alumni and inspire action.

Results

The focused, discovery-driven approach strengthened brand clarity and community presence. The refreshed identity elevated perception, increased awareness, and positioned the Alumni Association for stronger alumni engagement and fundraising momentum.